The WOC team competition outfits were actually real Kolon Sport jackets? I thought those were real (fashionable!) military, combat wear. The brand logo was covered on one side with the Korea team patch. This is my type of unobtrusive, non-distracting PPL (product placement)! But I get the PPL-advertising conundrum… even as a fan, I didn’t know it was a Kolon Sport jacket until I checked out their blog later on…
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Wow, can’t believe MAY is already almost over… huhuhu. Thanks May~~!!
More from Kolon Sport. Love their nature-loving marketing concept and style.
Images: Kolon Sport, MBC
See related posts:
- The King 2 Hearts, Ep 15: Jaeha-Hangah survive the WOC
- The King 2 Hearts, Ep 14-15: WOC team fun [Stills + BTS]
- Samsung Everland – The King 2 Hearts engagement fancams
- Glamorous camping The King Seunggi style for Kolon Sport
- The King 2 Hearts, Ep 13: Outdoor dinner kiss [Stills + Gifs]
- Kolon Sport’s photo trekking TAKE ‘Lee Seung Gi’ backpack
- Seunggi’s Style Book – Kolon Sport 2012 S/S interactive site
- Lee Seung Gi in Kolon Sport for The King 2 Hearts
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Filed under: Endorsements, Fashion & Style, The King 2 Hearts | Tagged: Kolon Sport, Lee Seung Gi |
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