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2011 KBS Entertainment Awards recap: 1N2D and Seunggi

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HERITORY site launches, promotes musician Lee Seunggi

HERITORY.com is basically launching its brand as Lee Seunggi’s Heritory.  Very much a compliment, but omg, the pressure!  Launching anything is a challenge, but parent company Sejung Group has an all-star line-up of established brands.

Clear branding, messaging of their concept looks good so far.  Nostalgic, clean-cut, preppy feel has a Ralph Lauren, Brooks Brothers, J-Crew vibe, but will probably be less expensive.  And I know Koreans love our Burberry, but surprised by the emphasis on “British.”  Maybe it’s more like the British ideal of “civilized” and “mannered.”

Website videos and images make it even more evident that Heritory plans to launch its brand on the Lee Seunggi image.  Nice focus on Seunggi the musician to promote his concert.  Curious as to whether photo quotes are from Seunggi or Heritory reps…

Video – British. Classic. Modern. Traditional. 1946. Lee Seung Gi. Lee Seunggi’s Heritage Story. Heritory. Heritage + Story. 2012 S/S Coming Soon!

Video – Please welcome Heritory model Lee Seunggi!
LSG: Happy to see you, I’m Lee Seunggi. I am the Heritory model, so first off, I’m very happy to see you. I will give it my all and work hard as the model to make Heritory a top brand. So, everyone please support and show a lot of love for Heritory. Thank you.

Videos: leeseunggi01, English: LSGfan

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1N2D members talk about [Strong Heart] Seunggi on Win Win

Sort of ironic.  November 1, 2011.  SBS Strong Heart aired part 2 of its 100th episode with Hodong-less, solo MC Seunggi, and over on KBS Win Win where Sugeun is one of the MCs, Taewoong was the guest and joined by 1N2Ders, Jiwon and Jongmin.  Talk about Seunggi was sort of inevitable, but Win Win and its MCs seem to never shy from mentioning Seunggi (and Hodong) and Strong Heart on its show or via captions, despite being rival shows, often joking that their tv ratings are not as high!

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Seunggi to endorse new clothing brand HERITORY, joining other Sejung Group fashion CF stars

(Above LSG images are not Heritory brand; just my best concept guess?)

HERITORY launching event set for later today, 5pm.  Grand Hyatt, Seoul.  Seunggi, the face of the new brand, is expected to be there, as well as top stars endorsing other Sejung Group clothing brands:  Um Taewoong, Su Ae, Han Hyejin, Oh Jiho, Han Sangjin, Lee Sangyoon, Lee Sulah.  Was expecting a new clothing CF but woah, did not expect Seunggi to front a totally new brand!  That’s a lot of pressure!  But, the fashion concept really fits Seunggi (way better than previous streetwear FUBU!).  A HERITORY representative said, We chose Lee Seunggi as the model because his classy and sophisticated sensibility was a good match with the brand image.  The brand concept – A mix of British sensibility and American practicality.  Traditional.  Classic.  Casual.  Heritage + Story = HERITORY…

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Seunggi and Lee Minjung: Entertainment Relay interview and chic stylish Fall 2011 Kolon Sport CF ads [ENG]

*** Updated with ENGLISH-subbed video ***

(Video: KBSworld)

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