Seunggi to endorse new clothing brand HERITORY, joining other Sejung Group fashion CF stars

(Above LSG images are not Heritory brand; just my best concept guess?)

HERITORY launching event set for later today, 5pm.  Grand Hyatt, Seoul.  Seunggi, the face of the new brand, is expected to be there, as well as top stars endorsing other Sejung Group clothing brands:  Um Taewoong, Su Ae, Han Hyejin, Oh Jiho, Han Sangjin, Lee Sangyoon, Lee Sulah.  Was expecting a new clothing CF but woah, did not expect Seunggi to front a totally new brand!  That’s a lot of pressure!  But, the fashion concept really fits Seunggi (way better than previous streetwear FUBU!).  A HERITORY representative said, We chose Lee Seunggi as the model because his classy and sophisticated sensibility was a good match with the brand image.  The brand concept – A mix of British sensibility and American practicality.  Traditional.  Classic.  Casual.  Heritage + Story = HERITORY…

D.LUX Society fashion show and party

Loving SeungGi’s hair from the D.LUX Society with Y.K. Jung fashion show.  Reminds me of his Brilliant Legacy nest-hair days, which I loved!  As for dual necklace combo… um, dear cody, please don’t try to dress up our seunggi like a typical kpop idol!  And as for the rest of the outfit, check out some of the press photos…