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3 must qualities for finance/banking CF models [Article]

Making of Seunggi’s KB Financial Group CF (Nov 2009)

(credit: leeseunggi01)

The 3 “S” qualities necessary to be a finance/banking advertising model:
Smart. Sweet. Spirited.

Source: Seoul Newspaper
English: LSGfan.wordpress.com

Advertising expenses (Representative endorsement models) for the major finance/banking companies during the first half of the year:

The amount below IS NOT the amount the CF model earned, but the total amount the company spent on ADVERTISING EXPENSES.   Many of the companies have multiple models; only the main representative endorsement models were indicated.

  • Shin Han Card – $11 million – Kim Ha Neul
  • Samsung Life – $8.5 million – Rain
  • Samsung Card – $8.3 million – Hwang Jung Eom
  • WeeHwan Bank – $5.8 million – Lee Yong Pyo
  • Woori Securities Investment – $5.2 million – Octopus
  • Lotte Card – $4.9 million – Han Hyo Joo
  • Woori Bank – $4.6 million – Jang Dong Gun
  • HaNa Bank – $3.4 million – Kim Tae Hee
  • KB Financial Group – $3.1 million – Lee Seung Gi
  • Shin Han Financial Group – $2.2 million – Yoo Jae Suk
  • KB Bank – $1.3 million – Shin Min Ah

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Brilliant Legacy incites new Hallyu generation

Great news as SeungGi looks to branch out more and more in Japan!  Here’s a recent 10asia article, Korean Wave: The New Generation (copied/pasted below) about how Kdrama Brilliant Legacy’s recent broadcast on Fuji TV unexpectedly sparked a much younger generation of Japanese fans compared to the older fans from the original Hallyu Wave days.

Korean dramas stir new waves in Japan

Fuji TV’s program “Hallyu Alpha” (Mon-Fri 2:07~3:00), which started airing on January 11 in hopes of creating ‘a new Hallyu generation,’ has been receiving positive feedback. Back in 2004, Fuji TV had arranged a program called “Saturday Hallyu Wide Hour,” airing dramas such as “Stairway To Heaven” and “Sad Love Song” but had cancelled it due to low ratings…

>> Click here to read more >>

“Battle of the Stars” among the Bank CFs

CFs in general are a big deal in Korea.  Aside from the lucrative contracts, the number of CFs secured by a star is often used as a measure of the celeb’s popularity…  I mean there’s a website dedicated to the ranking of CF models!  Seunggi’s been sitting at #2 behind Kim Yuna for a while, so no complaints! :)

Also, the type of CF brands are typically associated with the celeb’s popularity status.  Bank and financial group CFs are probably one of the highest status CFs out there and typically reserved for top stars.  So, when Seunggi was brought on by KB Bank last year, that was a probably a super big deal!  And the Seunggi-Kim Yuna KB Bank CF during the winter olympics was a huge hit…

>> Click here to read more and see videos >>

Amore Pacific Event/Concert, 4.6.10

(cr: DClsg)

Seunggi performed 4 songs at an Amore Pacific event on April 6th at the Olympic Fencing stadum.  It doesn’t seem like the event was publicized and looks like it was a company event; some LSG fans were just finding out about the event on the day of.  But, during one of his ments, Seunggi mentioned that he held his concert last year at the same venue and that it looked just as packed on this day, and that he was surprised at how many people were there since it was a company event…

>> Click here to read more and see videos >>

Top 5 Stars best suited for cap and gown [ENG]

Another silly ranking/survey, but it’s about Student Seunggi so I love it!  It was college graduation time in Korea last month, Ystar’s ranking of the top 5 stars perfectly suited in cap and gown.  #5- Ha Ji Won, #4- Kim So Yun, #3- Lee Yoon Ji,  #2- Lee Seung Gi, #1- Kim Tae Hee.  (Honorable Mention- Kim Sun Ah, Jang Nara).

(credit: arirangworld)

The usual was used to describe Suenggi: Model student, finished college in exactly 4 years, was high school president, etc. I don’t think LSG is kidding when he says that in trying to show his best efforts and characteristics to the public, people may think too highly of him!  Just love love love Kim Tae Hee!