• Enter your email address to receive notifications of new LSGfan blog posts.

‘A-list’ Endorsement Models – Lee Seung Gi, Jang Dong Gun, Jo In Sung – Dominate Household Appliance CFs

Household Appliance CFs Dominated by ‘A-list’ Heartwarming Men
[March 2, 2014] By Kim Ah Rang
English: LSGfan via Yonhap News

CUCKOO Lee Seung Gi – CUCHEN Jang Dong Gun – WINIX Jo In Sung.

“Marketplace Competition is ‘Fierce’… Sales, CFs, Impact are Exceptional.”

Household appliance companies are competitively showcasing top-star male entertainers as their endorsement models.  Just as much as housewives are the prime target demographic, appointing ‘Hoon-nams’ (Heartwarming Men) as endorsement models is the marketing strategy of choice to bring about increased impact.

Continue reading

Seunggi is super cute for Cuckoo print ads sneak peek

Why so cute?!  Now that it’s official — Allkpop: Lee Seung Gi is ideal husband material as the new endorsement model for rice cooker brand ‘CUCKOO’ — starting this month, September 2013… we should see these lovely images soon~~!!  Cuckoo is the #1 favored rice cooker brand in Korea.  They’ve been making a big push in China, with a great reception.  And premium rice cookers aren’t cheap!  The new one in Seunggi’s CF can range up to $600.  The rival rice cooker brand, Cuchen, is endorsed by Jang Dong Gun.  As Cuckoo’s exclusive model, Seunggi will also endorse other popular products like the water purifier, humidifier, and others.

Continue reading

KB renews endorsement contracts with Seunggi & Kim Yuna for 2013 – Most banks “change all endorsement models”

Entertainment News [October 29, 2012] Kim Yuna and Lee Seunggi’s heartwarming encounter gained a lot of attention. The two recently filmed a CF together for which they both have been participating in as endorsement models. After having filmed separately, they appeared a bit awkward when coming together and seems like they couldn’t even make eye contact! After breaking out into laughter a few times, they were able to wrap things up with a hi-five. Often referred to as Nation’s siblings, seeing the two of them together is great and heartwarming.

English: LSGfan, video: vakaala

Most banks “change all endorsement models”
English: LSGfan via Hankook Ilbo

[October 25, 2012] Many banks that employed top endorsement models are one by one changing their models or halting use altogether.  Despite using top models, many banks haven’t reaped significant commercial effects or benefits and with the current state of the economy, many companies are trying to reduce costs where they can.

Continue reading

A Gentleman’s Dignity ep 20: Surprise song-dance proposal set to Lee Seung Gi’s ‘Will you Marry me’

OMG, this is freaking awesome!  Seunggi’s ‘Will you Marry Me’ has become THE Nation’s proposal song, for sure!  It’s appeared in various dramas since premiering on Brilliant Legacy, and recently showed up on KBS Big, ep 1.  But now, it just got MAJOR air time for key proposal scene in SBS A Gentleman’s Dignity final ep 20!!  Surprise song-dance proposal… and English translation of DoJin-YiSoo’s talk…

(video: DramaSBS)

Continue reading

2010 Forbes Korea Power Celebrity Top 40 and Top 10 Lists

The annual Forbes Korea Power Celebrity Top 40 list is out.  Seunggi moved up from his 2009 #7 ranking to #4 in 2010. He was also ranked #1 in two of the Top 10 Celebrity Rankings by Field/Sector, (#1 Actor Searched Online and #1 CF Star).  Congrats to Seunggi!!  See which K-celebrities made the cut.  See full lists…


Seunggi’s tweet on how to support World Hunger Relief

Seunggi wants you to join him in supporting hunger relief for children.  As Korea Pizza Hut model, Seunggi participated in the ‘Love Hut Twitter Relay’ launch yesterday, one of the ongoing events associated with the 2010 World Hunger Relief campaign sponsored by Pizza Hut’s parent company Yum Foods and United Nations affiliate World Food Program.  And today, his support message and above photo were posted on Pizza Hut’s official twitter.  Read Seunggi’s tweet about how you can help…


3 must qualities for finance/banking CF models [Article]

Making of Seunggi’s KB Financial Group CF (Nov 2009)

(credit: leeseunggi01)

The 3 “S” qualities necessary to be a finance/banking advertising model:
Smart. Sweet. Spirited.

Source: Seoul Newspaper
English: LSGfan.wordpress.com

Advertising expenses (Representative endorsement models) for the major finance/banking companies during the first half of the year:

The amount below IS NOT the amount the CF model earned, but the total amount the company spent on ADVERTISING EXPENSES.   Many of the companies have multiple models; only the main representative endorsement models were indicated.

  • Shin Han Card – $11 million – Kim Ha Neul
  • Samsung Life – $8.5 million – Rain
  • Samsung Card – $8.3 million – Hwang Jung Eom
  • WeeHwan Bank – $5.8 million – Lee Yong Pyo
  • Woori Securities Investment – $5.2 million – Octopus
  • Lotte Card – $4.9 million – Han Hyo Joo
  • Woori Bank – $4.6 million – Jang Dong Gun
  • HaNa Bank – $3.4 million – Kim Tae Hee
  • KB Financial Group – $3.1 million – Lee Seung Gi
  • Shin Han Financial Group – $2.2 million – Yoo Jae Suk
  • KB Bank – $1.3 million – Shin Min Ah

Continue reading