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3 must qualities for finance/banking CF models [Article]

Making of Seunggi’s KB Financial Group CF (Nov 2009)

(credit: leeseunggi01)

The 3 “S” qualities necessary to be a finance/banking advertising model:
Smart. Sweet. Spirited.

Source: Seoul Newspaper
English: LSGfan.wordpress.com

Advertising expenses (Representative endorsement models) for the major finance/banking companies during the first half of the year:

The amount below IS NOT the amount the CF model earned, but the total amount the company spent on ADVERTISING EXPENSES.   Many of the companies have multiple models; only the main representative endorsement models were indicated.

  • Shin Han Card – $11 million – Kim Ha Neul
  • Samsung Life – $8.5 million – Rain
  • Samsung Card – $8.3 million – Hwang Jung Eom
  • WeeHwan Bank – $5.8 million – Lee Yong Pyo
  • Woori Securities Investment – $5.2 million – Octopus
  • Lotte Card – $4.9 million – Han Hyo Joo
  • Woori Bank – $4.6 million – Jang Dong Gun
  • HaNa Bank – $3.4 million – Kim Tae Hee
  • KB Financial Group – $3.1 million – Lee Seung Gi
  • Shin Han Financial Group – $2.2 million – Yoo Jae Suk
  • KB Bank – $1.3 million – Shin Min Ah

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Which actress do you want to see next to SeungGi at the Baeksang Awards?

Few more days to go in the Baeksang voting but it looks like seunggi’s going to win unless the TVXQ fans decide to seriously mobilize at the last minute; he’s currently at 51%.  Make sure to check in on the real-time results at the Baeksang link at top left. Anyway, noticed that the majority of the top 12 vote-getting females for the same award have some sort of direct or indirect relationship to LSG:

(photo credits: Baeksang Awards)


1. yoona – has the honor of holding the title of LSG’s ideal type girl :)

2. yoon eun hye – cf partner for Zipel kimchi fridge; their CF got tons of love.

3. han hyo joo – Hwan-Sung couple. enough said. look so comfortable together.

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