CFs in general are a big deal in Korea. Aside from the lucrative contracts, the number of CFs secured by a star is often used as a measure of the celeb’s popularity… I mean there’s a website dedicated to the ranking of CF models! Seunggi’s been sitting at #2 behind Kim Yuna for a while, so no complaints! :)
Also, the type of CF brands are typically associated with the celeb’s popularity status. Bank and financial group CFs are probably one of the highest status CFs out there and typically reserved for top stars. So, when Seunggi was brought on by KB Bank last year, that was a probably a super big deal! And the Seunggi-Kim Yuna KB Bank CF during the winter olympics was a huge hit…
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Filed under: Endorsements | Tagged: CF, Go Soo, Jang Dong Gun, KB, Kim Tae Hee, Kim Yuna, Lee Seung Gi, Video, Yoo Jae Suk | Leave a comment »