July 23, 2014. Premiere day for film ‘Kundo: Age of Rampant’ and Seunggi’s Berocca CF was featured prior to the film at CGV theaters with high-tech ScreenX. Not sure if it was just for the premiere day, or the CF will continue to be featured. But one thing’s for sure, CJ (owner of CGV chain of multiplex cinemas) owns LOTS of stuff.
The reunion of <Battle of Crimes> director Yoon Jongbin and Ha Jungwoo <Kundo: Age of Rampant> will release today!~ In addition to Ha Jungwoo, they say screen regulars Kang Dongwon, Mah Dongsuk, Jo Jinwoong, Kim Sungkyun are also in it?
However, before you watch the movie… you can also see Lee Seunggi! In ‘CGV ScreenX’ theaters, the Lee Seunggi Berocca commercial will also be featured. Before you watch the movie, be on the lookout for the Berocca CF!
April ~ June 2014. Loved this Berocca project. It was both marketing and public service. The huge ‘Berocca Success Steps’ display at Yong-san Station ended, but Berocca fb is continuing its brand theme of encouraging “success” together with Seunggi (their CF model). Their main target clientele, company workers, were asked to post encouraging support messages to a fellow sunbae or hoobae from their company on the Berocca fb. 150 messages were randomly selected and displayed at the busy Yong-san Station steps in May through early June, for everyone to read and be inspired. Such a cool public service idea (and strategic marketing!).
Gifs♡ Berocca CF. Seunggi showcases an awesome ‘A Successful Day, Starting with Berocca’~~~ why so awesome?! Love that feeling~ when you’ve had an amazing day, you were completely focused, and totally sealed the deal! I need to see this story play out in a future Seunggi acting project! Anticipating it.
Love Seunggi gifs. Berocca CF ‘A Successful Day’ making film. Seunggi and Berocca are a perfect match. Seunggi IS truly just like a real vitamin. Stay healthy and get at least some rest while shooting YAS please~~
April 3, 2014. Cool that Berocca also released this ‘reversed’ version of the CF. You get a better idea of how the day starts and proceeds to the end, but creativity-wise, the replay of the day’s end-to-start for the original CF is really effective…
LSGfan ~ Lee Seung Gi Blog 