[ENG] 4.9.2018 Lee Seunggi for Jeju Samdamsoo Mineral Water CF – ‘MOM’ and ‘YOLO’ Versions

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April 9, 2018 – Jeju Samsadoo Mineral Water CF ‘Mom’ Version
English: LSGfan, Video: Kwangdong

[Official CF Description: What did mom buy and drop off at the home of her son, who lives alone? Mom was taking care of the mineral water cherished by Korea, Jeju Samdasoo! Lee Seunggi living in Jeju too, lives by Samdasoo for water. Check out the story that Lee Seunggi shares from Jeju, about Jeju Samdasoo!]

(Seunggi rides his bike in the backdrop of beautiful Jeju Island and comes home to find, surprisingly, packs of Jeju Samdaoo water bottles by his window and a post-it note on his fridge~)

[Post-it note: Son! Mom stopped by!]

(Seunggi smiles and opens the fridge, which is completely stocked with bottles of Jeju Samdasoo water^^)

Seunggi: Wow~ ㅋㅋㅋ Mom is just too much~

(on cue~ he gets a text message from… you guessed it^^)

Mom’s Voice: Even if you’re busy, don’t skip your meals. And for your water, don’t just drink any water, ok~ (in that oh so very familiar sounding Korean mom’s caring yet unrelenting out-of-love voice lol)

(Seunggi walks out to the deck of his home, which has stunning views of the water wow! Of course while drinking his Samdasoo water!^^)

Seunggi: For water, live by Samdasoo. Water cherished by Korea~ Jeju Samdasoo.

 

 

April 9, 2018 – Jeju Samsadoo Mineral Water CF ‘YOLO’ Version
English: LSGfan, Video: Kwangdong

[Official CF Description: How to cook well even if you live alone! Deliciously with fresh organic ingredients with Jeju Island’s precious water! For water, live by Samdasoo! Check out the YOLO life Lee Seunggi shares from Jeju!]

(Seunggi stops by the local farmer’s market and the tomato stand)

Seunggi: Hello~
Seller: Welcome.
Seunggi: Something fresh~ this is organic right?
Seller: Of course.

(He sees the Seller has a bottle of Samdasoo water)

Seunggi: Ahhh Samdasoo~^^

(He walks into a local mart to buy a bottle of Samdasoo and comes out to his cute bike and puts the bottle in his front basket filled with fresh ingredients^^ then cut to him cooking in his kitchen)

Seunggi: Even though I live alone, I’ll eat well~^^ Ah it’s all done. And with precious water~ (takes a snap of his homemade meal^^)

Seunggi: For water, live by Samdasoo. Water cherished by Korea~ Jeju Samdasoo.

 

Jeju Samdasoo’s parent comany, Kwangdong facebook post:

[kwangdong4U] 2018 Jeju Samdasoo CF model Lee Seunggi’s ‘For water, live by Samdasoo’ TVCF 2 versions (MOM version / YOLO version) revealed!

1) What did mom buy and drop off at the home of her son (Lee Seunggi) who lives alone?
2) What is Lee Seunggi’s YOLO life in which he deliciously eats Jeju Island’s fresh organic ingredients?

Check out the mineral water cherished by Korea, Jeju Samdasoo, together with Lee Seunggi’s Jeju life!

 

Jeju Samdasoo facebook post:

[samdasoostory] Precious water Jeju Samdasoo x Lee Seunggi TV CF revealed! We finally reveal Lee Seunggi’s life with Samdasoo water! Enjoy handsome Lee Seunggi together with Samdasoo and the blue Jeju backdrop~

‘Mom’ version CF and ‘YOLO’ version CF

 

Whoever was behind this CF concept is brilliant!  You’ve hit all your main target groups and with a heartwarming and beautiful commercial…

Young adults living on their own (Seunggi in this role). Moms who dote over their kids, but overly so for their sons(!). Healthy wholesome organic lifestyle living demographic (as represented by the refreshing Jeju backdrop, farmers market shopping).  Young professionals who have live a similar kind of lifestyle or are aspiring to the one as portrayed in the CF (Seunggi’s YOLO lifestyle^^ and a home with stunning views of Jeju waters!^^)

Seunggi is just too darling in this CF.  Wonder if that was his real mom’s voice?^^  Because based on everything we know about their close relationship, this all sounds like something she would do or does!