Lee Seunggi and ‘Berocca Support Steps’ Project Cheer For Success Among Workers

Posted on July 27, 2014 by LSGfan

April ~ June 2014. Loved this Berocca project. It was both marketing and public service. The huge ‘Berocca Success Steps’ display at Yong-san Station ended, but Berocca fb is continuing its brand theme of encouraging “success” together with Seunggi (their CF model). Their main target clientele, company workers, were asked to post encouraging support messages to a fellow sunbae or hoobae from their company on the Berocca fb. 150 messages were randomly selected and displayed at the busy Yong-san Station steps in May through early June, for everyone to read and be inspired. Such a cool public service idea (and strategic marketing!).

Making of the Berocca Success Steps project, featuring Seunggi

(Video: HOT ISSUE)

Text description of the video: Berocca, together with Lee Seunggi, is cheering for all the people working across the country who may be feeling exhausted. “Berocca Support Steps”~!! A hot 43 days, why don’t we watch Lee Seunggi together with Berocca! Korea Fighting!!~~ Lee Seunggi Berocca Fighting!!~~ http://www.berocca.co.kr

LSG: I, Lee Seunggi, am cheering for you, your success~ together with Berocca.

[Success Steps | Support Messages | May 13, 2014]

[51,486 facebook fans | 150 messages randomly selected]

LSG: Together with Berocca~ cheering for your success!
(Aw Seunggi smiling and all his fighting gestures ㅋㅋㅋ)

(Very cool how people could find their messages to/from others)

♪♫ Everybody come together~ Everybody run together~ ♪♫
(whoa~ just like Seunggi’s msg to Airens >>> Let’s run together~~!!!!!!!^^)

(Aw~~~ the message on the steps for the guys says: “To Lim Chung Yong~ You, you can do it. Even though things may be hard now, things will get better.” And then the guy gives a killer presentation after his friend sends him the support message! Bromance ㅋㅋㅋㅋ Love it!!)

LSG: A successful day… starts with Berocca.