Lee Seunggi and ‘Berocca Support Steps’ Project Cheer For Success Among Workers

April ~ June 2014.  Loved this Berocca project.  It was both marketing and public service.  The huge ‘Berocca Success Steps’ display at Yong-san Station ended, but Berocca fb is continuing its brand theme of encouraging “success” together with Seunggi (their CF model).  Their main target clientele, company workers, were asked to post encouraging support messages to a fellow sunbae or hoobae from their company on the Berocca fb.  150 messages were randomly selected and displayed at the busy Yong-san Station steps in May through early June, for everyone to read and be inspired.  Such a cool public service idea (and strategic marketing!).

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Lee Seunggi Models Firstlook Outdoor 2014 Summer Light Series Collection Polos and Windbreakers

The Firstlook Outdoor ‘You’re All Surrounded Lee Seunggi Polo and Windbreaker’ that Daegu wore in the drama.  But here, we get to see Seunggi smile a whole lot more!  Yay~ missed that smile.  Can’t believe the drama is really over ㅠㅠㅠㅠ Time flies.  Posting these lovely promo ads before Summer 2014 ends~~~!!!

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