Congrats to Seunggi and Yuna! This will be Seunggi’s 6th consecutive year and Yuna’s 9th consecutive year, as CF models for KB Financial Group. Wow. Looking forward to seeing more from these two for KB in this new 2014 year!
[Jan. 6, 2014] KB Financial Group extends contracts of CF models Lee Seung Gi & Kim Yuna
KB Financial Group announced on January 6 that recently singer/actor Lee Seung Gi and figure skater Kim Yuna’s CF model contracts had been extended for another year.
With this contract extension, Lee Seung Gi has been active as KB Financial Group’s CF model for 6 years since 2009, and Kim Yuna 9 years since 2006.
Analysts in financial and advertising industries believe that KB Financial Group’s advertising strategy of using the same models for a long time has greatly contributed to improving its image in stability and trust, the basic principles of finance.
A KB Financial Group official explained, “Kim Yuna is preparing for the 2014 Winter Olympics, and Lee Seung Gi has gained popularity in many different fields like music, drama, and variety, and is the #1 preferred CF model. We extended contracts because the two people have solidified their position as stars well loved by the entire nation.”
See related posts:
- Lee Seung Gi 4 years ago – KB Financial Group CF 
- [KB story] 2013 KB Financial Group Star Championship – Lee Seung Gi presents award to winning golfer
- [ENG] Lee Seunggi & Kim Yuna congratulate KBstory
- Lee Seunggi talks his parents and KB Financial Group
- Lee Seunggi’s power brunch prior to KB Bank “Good Jobs”
- KB renews endorsement contracts with Seunggi & Kim Yuna for 2013
- Seunggi & Yuna laugh on KB Financial/Bank CF filming set
- 3 must qualities for finance/banking CF models [Article]