Gigantic Lee Seung Gi Firstlook Endorsement Ad Covers 1st Look Market Building

So there’s a 1st Look AND a Firstlook.  “1st Look” is high-fashion, glossy magazine put out by CJ, which also doubles as an online shopping site that sells a range of trendy brands.  While “Firstlook” is the outdoor brand CJ recently launched with Seunggi as their endorsement model.  There’s also a “1st Look Market” in Chung-dam-dong, 4th floor CGV building, that sells various stylish brands, music, and books.  I guess it’s hard to miss since there’s a humongous Seunggi ad on the side of the building!  The jackets are mainly sold on CJ’s home shopping network, but people can actually try on sizes and styles at this Firstlook pop-up store.


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