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Lee Seung Gi for Firstlook outdoor launch and CF teaser #1

(video: seunggiairen)

kyaaa~ Seunggi’s voice~~~ “Lee Seung Gi wears Firstlook.”  Can’t wait for the CF!!

Well, Lee Seung Gi has been the proven go-to-name for brand launches (Heritory, The Saem), brand makeovers (Kolon Sport), and brand sales increase (Zipel, Pizza Hut, Cuckoo).  And he’s always enhanced brand reputation, value, trustworthiness, and sales.  That’s the key.  Not how many endorsements someone chooses to sign, but whether you can impact brand value and sales.

So the launching of Firstlook outdoor is around Seunggi’s image and reputation.  And throw in buzzed-about LSG in Firstlook wear for upcoming Noonas over Flowers and Running Man.  In addition to Firstlook outdoor, Mnet, CJ Entertainment, and other well-known subsidiaries fall under the huge conglomerate CJ Group.

[Tryp96] Lee Seung Gi selected as outdoor brand’s exclusive model

Anticipating this very first Firstlook LSG encounter CF~~~

Images: Firstlook outdoor, Naver

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