[2012 F/W Heritory] British flair Lee Seung Gi & Jung Yoo Mi

Spazzing so much over the Seunggi in F/W Heritory goodies, I forgot about the takes with Jung Yoomi and others!  (love that adorable dog!)  The Heritory ‘British traditional casual’ style is really well-executed, noticeable in the tailoring, cuts, textures, and accessories.  It stands out from the other popular mid-upper priced preppy brands, and gives off a stylish elegant vibe distinctive from renown luxury brand Burberry.  A new clothing brand isn’t easy, especially in this economy.  But Heritory has done a fantastic job so far.  Can’t wait to see the upcoming new CF!

Aw, Seunggi~~ why you gotta be so cute???!!!  Yoomi’s outfit is cute too.

Love all the awesome layering!  On LSG…

Check shirt, cable knit cardigan, scarf, tweed vest with suede inner lining.  Nice!

Ok, when I saw the BTS photos of the ‘iconically fashioned’ Brits mixed in, I thought it might be a little over the top. But now seeing these final cuts… it’s all pretty genius!

They all look great together!  No awkwardness.  The Heritory brand identity and concept is communicated really effectively.  Target audience is Korea right now, so makes good sense.

Bromance~~~~

Love it!  Heritory needs to release a BTS video of this shoot!  I want to see and hear Seunggi talking English with these guys!!!

Aw, LSG doing a great job of holding his own…!!!

next to hot Beckham look-alike who probably lives in the pages of GQ and Esquire!

The whole crew.

Actually, I’d love to see LSG dressed in those Brit costume outfits!

Images: Heritory

See related posts:

• Seunggi triplets, quintuplets, sextuplets [2012 F/W Heritory]
• [2012 F/W Heritory] Seunggi for stylish rainy, colder days
• [2012 F/W Heritory] Seunggi wears crown, essential pea coat
• [2012 F/W Heritory] Seunggi in camel leather jacket and tweed
• Preview: Lee Seung Gi pictorial for Instyle [September 2012]
• Sneak peek: Seunggi on retro, rustic set for Heritory F/W 2012
• Lee Seung Gi rides… Vespa with Jung Yoomi vs. Harley with Moon Chaewon vs. Ducati as Daewoong
• Heritory BTS: The King 2 Hearts + CF filming [May 2012]
• Lee Seung Gi so CEO-ish! meeting with supporters, mingling at Samsung Olympic Torch Relay dinner party…

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