Kolon Sport transitions from 2011 F/W to 2012 S/S print ads: fashionable Seunggi – Minjung on the move

Kolon Sport is out with new 2012 Spring/Summer prints ads, and again with the concept of seamless transition between nature and city life.  Love it!  The first print uses a wave motif signaling nature as the backdrop with Seunggi and Minjung in trekking fashion jumping through, practically flying…

The second print mimics the circular backdrop of the other ad, but instead represents city-life shown through a fisheye lens in the background with the 2 models in more casual stylish outfits and on the run.

The ads are garnering a lot of buzz for being innovative, unlike many of the other outdoor fashion ads which can come off like just another fashion shoot.  The Kolon Sport ads were noted for capturing lovely images of a fashionable Seunggi and Minjung active and on the move, which is consistent with the brand identity.

Kolon Sport kicked off the 2012 S/S collection with a mulit-media presentation of fashion and high art called “Encounter” on Feb 2, 2012.  It looks pretty cool.  Check out photos from the event at – dicagallery.com and 272it.com.

Looks like Seunggi was way too busy to attend, but among the stars who came, current IT girl, 14-year old Kim Yu Jung, from MBC drama, Moon that Embraces the Sun, showed up at the event decked out in Kolon Sport.  This girl is so cute…

Can’t wait to see what sort of CF Kolon Sport is going to put together for this spring/summer!  Until then, more 2011 F/W print ads.  Smart branding strategy to move away from the “Kolon Sport” lettered logo to a symbolic pictoral one of the 2 trees, even incorporating that into their overall jacket and clothing designs!

Kolon Sport fashion spreads gets better each season… Really like these shots.

Ok, I’m so glad Kolon Sport seems to finally be using some photo-shop in their big ads and banners!  I’m not trying to be shallow or say go all unnatural, but this IS fashion we’re talking about!  All the magazines and print ads do a little bit of it!  Even if it is active outdoor fashion, which happens to be all the rage in Korea and here in the USA.  Love these posters displayed at the stores…

If only Seunggi’s hair could look like this all the time~~~!!  I’d be SO happy!!!

Via okfashion
Images: DCLSG, Naver, As labeled/credited

See related posts:

• Seunggi in all-black airport fashion to Japan [2012.01.28]
• SeungGi HERITORY: Travel story + Concert photodiary [ENG]
• Seunggi and Minjung transported from urban city life to New Zealand’s snowy slopes [2011 F/W Kolon Sport CF + Making]
• Seunggi and Lee Minjung: Entertainment Relay + 2011 F/W ads [ENG]
• 2011 S/S Kolon Sport CF and Making Film
• Modeling various looks for 2010 F/W Kolon Sport [photos]

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