3 must qualities for finance/banking CF models [Article]

Making of Seunggi’s KB Financial Group CF (Nov 2009)

(credit: leeseunggi01)

The 3 “S” qualities necessary to be a finance/banking advertising model:
Smart. Sweet. Spirited.

Source: Seoul Newspaper
English: LSGfan.wordpress.com

Advertising expenses (Representative endorsement models) for the major finance/banking companies during the first half of the year:

The amount below IS NOT the amount the CF model earned, but the total amount the company spent on ADVERTISING EXPENSES.   Many of the companies have multiple models; only the main representative endorsement models were indicated.

• Shin Han Card – $11 million – Kim Ha Neul
• Samsung Life – $8.5 million – Rain
• Samsung Card – $8.3 million – Hwang Jung Eom
• WeeHwan Bank – $5.8 million – Lee Yong Pyo
• Woori Securities Investment – $5.2 million – Octopus
• Lotte Card – $4.9 million – Han Hyo Joo
• Woori Bank – $4.6 million – Jang Dong Gun
• HaNa Bank – $3.4 million – Kim Tae Hee
• KB Financial Group – $3.1 million – Lee Seung Gi
• Shin Han Financial Group – $2.2 million – Yoo Jae Suk
• KB Bank – $1.3 million – Shin Min Ah

SeungGi-MinAh, Gumiho’s $5 million CF couple

One of the top featured articles on Nate today.  This kind of CF and money news typically does not sit too well with netizens, but because the article makes clear that Seunggi has been active on so many fronts (variety, drama, singing), I’m sure there will be a lot of support/love.  I wish they also included something about SeungGi’s endorsement appointment as Honorary Ambassador for the Lottery Commission; but I guess that’s considered more public service.  Also, they didn’t include Activia on the list.  Maybe he’s not endorsing them anymore?

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Source: ISplus via Nate
English translation: LSGfan.wordpress.com

My Girlfriend is a Gumiho’s Lee Seung Gi – Shin Min Ah. “$5 million” couple with a combined total of 17 CF products

Lee Seung Gi and Shin Min Ah, the two main leads for SBS My Girlfriend is a Gumiho, have garnered “daebak” popularity both within and outside the drama.  The August 25th episode recorded an 11.2% (AGB Nielsen) viewership rating.  Commonly referred to as “CF King and CF Queen,” the two have continued to receive many love calls.  Combined together, the two actors are currently endorsing 17 CF products.  The value is estimated to be over 60억원 (approximately $5 million USD).